Monday, March 7, 2016


Sean Preston

Professor Zimdars

Adv. Mass Comm. Theory

3/7/2016



Racial Coverage in Sports



            Throughout the years sports in America have slowly adjusted to allowing people of color into the spotlight.  Before 1947, no African American man was ever allowed to play in Major League Baseball.  Today, it would be impossible to not notice the shift in racial makeup of the organization and American professional sports as a whole.  White people only makeup around fifty percent of the organization.  Although these statistics prove that colored people are equally capable of being superstars in sports, American media consistently uses every opportunity they can to apply rhetoric that puts these humans into a negative light. 

Dana White, president of the UFC is an extremely successful man and philanthropist.  The UFC, under his control, is in charge of their stars, who they choose to promote, and so on.  There are many fighters across the world that come from varying cultures, backgrounds, and ethnicities.  In recent years, an African-American fighter named Jon Jones has emerged and is widely considered based upon his record as one of the greatest fighters of all time, if not the most successful fighter in UFC history.  He has been in the news for many different things from a hit-and-run to his self admittance of substance abuse.  Jon Jones has never been caught using steroids, but has suffered mental health and addiction issues.  His only loss ever came from a disqualification over illegal elbows back in 2009.  Because of his personal issues, the media has torn him apart and tried to paint this image of him as if his whole life is in ruin.  Some have even discredited his accomplishments and blamed cocaine use for his success.  This raises the question as to whether or not the media would be so interested in tarnishing his image had he been a white fighter.

  A lot of these articles posted have often tried to discredit what he has done both for the UFC and for mixed martial arts as a sport.[1]  Headlines such as, “Jon Jones: ‘I totally have a drug problem,” and “Jon Jones claims he was not a coke head,” make one of the all time greats look terrible. Again I wonder if they would have tried to put him in this negative light had he been a white American or of European descent.  It seemed the UFC tried to cut ties with Jon Jones rather than defend their star.  However, the main issue is not the UFC’s response to his problems, it is the media. “UFC’s Jon Jones: Why I fled crash with pregnant woman,” an article by the New York Post is reporting a false quote that he never actually said himself.[2]

            When you actually listen to the fighter Jon Jones speak, it proves that he is a classy and articulate person despite his struggles and mistakes.  In his response to Conor McGregor’s recent loss at UFC:196, Jones had nothing but positive things to say about the defeated featherweight champion. On the other end of the spectrum the UFC is pushing fighters such as Conor McGregor and Ronda Rousey to be the face of their organization.  Only one of them deserves this push.  Daniel Cormier, a colored veteran with only one loss, has little to no coverage from the UFC in comparison.[3]

Conor McGregor only has 8 UFC fights to date and is the top paid male fighter in the organization.  Even in his defeat to Nate Diaz on March 6, 2016 he still was paid over one million dollars whereas Nate Diaz was only paid five hundred thousand.  Conor McGregor is pushed by nearly every sports media outlet because he is not a classy fighter and talks recklessly about everyone and anyone.  The UFC recently put Conor McGregor and defeated former champion Ronda Rousey on the cover of their video game UFC 16. Conner even recently challenged the retired greatest of all time boxer Floyd Mayweather to fight him out of a pure ego trip.  To his defense, his knowledge of how the media works aids him in gaining their coverage and grants him a significantly higher paycheck. 

The problem again is not that Conor McGregor lost and is still being paid more than his Mexican-American counterpart in UFC:196, it is the fact that the media is responsible for the creation of heroes and villains in sports.  Quite often they choose a white person to represent the hero and jump on any negative point they can to completely tarnish a person of color’s public image despite their past accomplishments.  Floyd Mayweather, no matter how ignorant he is, has been a huge target by the media in recent times for his trash talking.  Conor McGregor, on the other hand, has been praised for his antics in these press conferences and on social media. 

Cam Newton, quarterback of the losing team in Super Bowl 50, the South Carolina Panthers, was torn apart by the media simply for walking out on a press conference following a defeat in the nation’s most watched sports game of the year. [4]  I came across an article titled, “Cam Newton: A Disgrace to the NFL! Peyton Manning: A Hero for the Ages!”[5] which a primary example of people not allowing sports figures of color to be human and make mistakes without completely trashing their public image.

Overall the media has been historically responsible for how the public views people in the spotlight.  These sports stars are heroes to many people, and the media has created or destroyed the images of our idols based upon race.  People of color are more likely to be judged and trashed in American media than white people even today.




Bibliography

"Former NFL Players Rip Cam Newton For Postgame Press Conference (Video)."NESNcom. 2016. Web. 07 Mar. 2016.

"Conor McGregor Isn't a Great UFC Fighter and Never Has Been." For The Win. 2016. Web. 07 Mar. 2016.

"Cam Newton: A Disgrace to the NFL! Peyton Manning: A Hero for the Ages! Video!" Cam Newton: A Disgrace to the NFL! Peyton Manning: A Hero for the Ages! Video! Web. 07 Mar. 2016.

"Jon Jones: I Totally Had a Drug Problem." FOX Sports. Web. 07 Mar. 2016.

"UFC’s Jon Jones: Why I Fled Crash with Pregnant Woman." New York Post. 2015. Web. 07 Mar. 2016.




[1] http://www.foxsports.com/ufc/story/jon-jones-i-totally-had-a-drug-problem-112715
[2] http://nypost.com/2015/11/25/ufcs-jon-jones-why-i-fled-crash-with-pregnant-woman/
[3] http://ftw.usatoday.com/2016/03/ufc-196-conor-mcgregor-hype-trash-talk-nate-diaz
[4] http://nesn.com/2016/02/former-nfl-players-rip-cam-newton-for-postgame-press-conference-video/
[5] http://thesop.org/story/20160208/cam-newton-a-disgrace-to-the-nfl-peyton-manning-a-hero-for-the-ages-video.html

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