Monday, March 7, 2016

The Boston Media’s Influence on Professional Athlete’s Performance

Ryan Petrone
Professor Zimdars
Adv. Mass Comm
March 2, 2016
Discussion Assignment
The Boston Media’s Influence on Professional Athlete’s Performance
            The Boston Red Sox are one of the most storied sports franchises in the history of professional sports. With legends like Babe Ruth, Ted Williams, Carl Yastrzemski, and modern superstars like David Ortiz and Pedro Martinez donning the uniform, one can imagine the pressure an athlete goes through knowing they play for one of the most historic teams in all of sports. So put yourself in their shoes and think about it for a second, and while you’re doing such, also factor in the pressure one receives from the fan base, which can be the most loving fans ever or the most ruthless (depending on performance of course) and then factor in making a mammoth contract like say $95 million dollars over five years, yeah, the pressure can be legit. But wait, how about you add to that mix, the success of the franchise and the urgency to win a championship every year because you are playing in a city that has won nine championships with their 4 major sports in less than fifteen years. And then factor in the most underrated issue of all, the effect of the media on athletic performance. Just like a grumpy or happy fan, the media guides the fan’s perception of the player and team. The most prevalent examples of the media’s affects on an athlete in the past five years of Boston baseball athletes come with two once superstar players in Carl Crawford and Pablo Sandoval. My purpose in this paper is to focus on both Carl Crawford and currently Pablo Sandoval and examine the influence the Boston media has as a distraction for these athletes, and the impact the media has on their individual performance. The “media” can be anyone who reports on the team via a public document, mandated reporters, or the general fan criticism through the use of blogs or other media outlets.
            Crawford came to Boston after spending the first nine years of his career in Saint Petersburg Florida playing for the lowly Tampa Bay Rays. He excelled during his time down south, and as a result, the Boston Red Sox paid him an astounding eight year, $142 million dollar contract, totaling roughly $17.75 million dollars. In an interview with Bill Roden of the New York Times following a rough series for Crawford and terrible start to his career in 2011, Crawford admits his difficulties playing under the “spotlight” and “pressure” in Boston. The spotlight he refers to, is of course the media coverage. “Being watched all the time, the attention you get — that’s the biggest difference,” Crawford stated. “In Tampa, I was able to hide…Now it’s like your every move is watched all the time.” Psychologically this can play a huge role on a player, especially when you’re playing a sport like baseball where the mental challenge is one of the biggest issues with success. In a sport where you fail 7 out of 10 times you will earn yourself a $142 million dollar contract, fail 8 out of 10 times, you wont even make the major league roster. The media’s influence on Crawford played a major role on his eventual trade and departure not even two years into his eight-year contract. Crawford’s manager at the time, player friendly coach, Terry Francona, was quite frank in his response defending Crawford “What we were trying to give him a heads-up on was, every night there’s going to be a microphone in front of your face, so you can’t be trying to sneak out the back door. On the bad nights, you’ve got to stand there and take it.” If we fast-forward roughly two years later, Crawford is out of Boston, traded and playing average baseball from a baseball junkie’s perspective, he still was complaining about the Boston media. In an interview with Danny Knobler of CBS Sports, Crawford said “I took so much of a beating in Boston, I don’t think anything could bother me anymore . . . They love it when you’re miserable. Burying people in the media, they think that makes a person play better. That media was the worst thing I’ve ever experienced in my life.’’ Over a year removed, completely on the other side of the country playing for the LA Dodgers, starting a new season, and yet, Crawford still couldn’t get his mind off of his issues he had in Boston. Dan Shaugnessy, one of Boston’s historically opinionated sports writers had this to say about Crawford’s comments,

“Let’s start with the fact that Carl gladly signed a seven-year, $142 million contract and delivered nothing. He was never the player that he had been when he played against the Sox. He was soft and often injured. He didn’t hit, didn’t get on base, didn’t steal bases, and became a subpar defender. It was all bad. And despite all that, we cut him slack. Fans and media. We pumped his tires. We noted how much he cared, how hard he tried. We discouraged booing the guy. Poor Carl. Don’t blame him. Now he comes back and says the media was the worst thing he’s experienced in his life?
Who?
Where?
When?
Nobody ever ripped this guy.
You want to see tough, Carl?
We’ll show you tough.”
Shaugnessy went on to list multiple players who went on to become hall of famers who were “ripped” in Boston when they played bad for just a few weeks, not to mention playing like a guy who never played the sport his entire time in the uniform; point proven. Even a year later and this player is still discussing the negative effects the media in Boston specifically had on his performance. We can wonder though, what if he got off to a great start? I bet he would’ve been loved here and more importantly he would’ve loved it here as well.
            As we look at today’s current situation, Pablo Sandoval signed a five year $95 million dollar contract (average annual value of $19 million dollars) during the 2015 offseason. One week ago, on February 26, Pablo Sandoval arrived to spring training for the Boston Red Sox to being working out for his second season in a sox uniform. Last season was the worst season ever for Pablo who earned the nickname “Panda” during his time in San Francisco for being a fan friendly, overweight, yet productive third baseman and world series champion Giants. He was fat, successful, young, friendly, productive, and did I mention fat? As a 25 year old it’s cute especially when you’re winning in a market like San Francisco where the fans and media aren’t tough on their athletes. Come to Boston as a 29 year old making nearly $100 million dollars, have a terrible season, arrive to spring training heavier than ever, though reports all winter said he was not nearly as fat and had lost weight, well it isn’t quite cute anymore especially in the hostile atmosphere of Boston. In one week, there were 49 Red Sox articles written on Comcast Sports Net New England’s website. Out of all these articles, 16 were about Pablo’s weight issue. Round it up and that’s a whopping 33% of the articles you could write about an organization, 40 guys on their roster, ownership, the fan base, the first spring training game… 16 articles were about Pablo’s weight, SIXTEEN!
How about videos where they literally rank the fattest athletes in not just Boston sports history, but the entire country! The most amusing part of all, if Sandoval performs, we wouldn’t hear a whisper about his weight, but we do. We hear it every day. People comment on these posts every day just look at the article entitled “I didn’t try to lost weight” there are 20 comments next to it, some of the ones that stand out are:
Joe
The boy's hungry what do you want from him? Haven't you ever been hungry?
John
his ankles look thinner!
Jason Eby
Well to be honest as soon as the check cleared I guess there wasn't much incentive to perform left.
chris findlay
PUP (physically unable to perform)  void his contract or tell him he don't get paid til he loses weight cause he isn't fulfilling his part of the contract. He needs to be held accountable, shouldn't get paid millions to do nothing. What a disgrace. 
Alexander Robson
If he's fat at the beginning of the year, you're in for a real treat by the all-star break.  
David Levin
Trade his fat butt at the deadline

The point, not only does the media guide the response of the fan base, but once the fan base responds, it doesn’t get too much prettier. My reaction is simple, how about we wait and see how the guy performs this spring training, before we jump on that “trade him”, he “doesn’t care because he got his money”, “he is a fat pig” bandwagon.
For this blog discussion I contacted one of my best friends who is a major league pitcher who pitches for the Minnesota Twins and is currently in Spring Training in the same town (Fort Myers Florida) as Pablo is with the Red Sox. I asked him how easy it is for major leagues to feel the pressure of the media, to react to it, and to find the information. His response was this,
 “I am a bullpen guy, a second year player making the major league minimum, the only media I hear in Minnesota about me is positive stuff, but I hear it. All Stars like (Brian) Dozier and (Joe) Mauer, are crowned when they are playing well but when they struggle they hear it. Its not hard for me to log on to Comcast Sports Net and see the opening title “Dozier Strikes Out, Twins Lose.” As a professional athlete you just shrug it off, but when the media hounds you daily (like in Sandoval’s case) it can be extremely difficult to brush off and mentally can eat away at some guys.”
The sports media in Boston is one brutal industry. From worshipping guys when they succeed. To doubting them when they have a bad day and wanting them shipped out of Boston on the next flight to Alcatraz, the media can be brutal or lovely, warming or cold as ice. It all depends on the athletes’ psyche and where he is mentally. How good he is at blocking it out. Carl Crawford let the media control his fate here in Boston in such a negative way, a guy like David Ortiz performed at an other worldly level and is beloved, lets hope Pablo follows the “Big Papi” path and not the Carl Crawford path. He has four more years to right his story in Boston and hopefully the media will one day love him too, not make 33% of articles about his weight. His performance is a reflection of the pressure he is under here, and the majority of all that pressure derives from the media.


Works Cited
Rhoden, William C. (2011, May 14). Crawford Struggles at Plate and With Boston Spotlight. Retrieved March 03, 2016, from http://www.nytimes.com/2011/05/15/sports/baseball/crawford-still-finding-his-way-in-boston.html?_r=0
Shaughnessy, D. (2013, March 11). Hard to believe Carl Crawford thinks Boston media tough on him - The Boston Globe. Retrieved March 03, 2016, from https://www.bostonglobe.com/sports/2013/03/10/hard-believe-carl-crawford-thinks-boston-media-tough-him/swMlxkUK6qHkCroh2HEFwJ/story.html
CSNNE STAFF. "Pablo Sandoval: 'I Didn't Try to Lose Weight'" Comcast SportsNet. Comcast, 21 Feb. 2016. Web. 07 Mar. 2016.
CSNNE STAFF. "Where's Pablo in Ranking of Overweight Athletes?" Comcast SportsNet. Comcast, 22 Feb. 2016. Web. 07 Mar. 2016.

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